KENT GRAPHICS - Web Site Development and Print Based Designs

View our web designs | step-by-step website design process | content management & maintenance | ongoing site support | our capabilities

WEBSITE DESIGN - RE-DESIGN - MAINTENANCE - PROMOTION:

Why do I need a website? A website's purpose is the functional and attractive delivery of information to your target audience via the internet. Doing that effectively could mean the difference between your business failing or succeeding.

A web presence is today's number one information resource. It is therefore often the first impression a potential client/customer has of your business....it is a critical moment...let's work together to do it right.

Need your current site re-designed? If your website is of an older technical generation and the content stale-dated you may wish to either refurbish or re-design entirely. Either way, it is important to ensure your site's content is relative and current and the coding up to today's web standards.

How do I start? For your convenience, we have included a start to finish step-by-step process, which you will find below. If you have any questions, please contact us.

How much? Your project will be priced based on many factors. To learn more, please visit our pricing page or visit the following link for a FREE no-obligation quotation.

WHAT MAKES A WEBSITE SUCCESSFUL?:

Site Content: Information relevant to your service/ product and target audience.
Functionality: User-friendly with all links and navigation intuitive and visible
Appearance: Professional, relevant and attractive style consistent throughout
Visibility: Easily found on all major Search Engines either by name or topic

THE PROCESS:

Note: it is usual that steps 1 to 3 are easily met in one or two meetings.

Step 1: Consultation: It is critical that a meeting take place, either by telephone, electronically or in person so that you can convey your specific business goals, brand image, technical requirements and overall visions for your site. Here we also discuss project contacts, timelines, costs, a budget and payment methods. Then together we....

Step 2: Define the Project: Stating the purpose of your site, your target audience, the site's overall style and structure is necessary for both the designer and client. A key part of website planning is ensuring you write organized, content-rich text, then categorize it according to user needs. Each category should be named with a concise and descriptive title that will become a page and/or link on your site. Planning for the site's content ensures that the purpose of your site will be realized.

Step 3: Site Structure and Visual Design: Here we can focus on the style or 'look' you have envisioned. Once we have a clear vision, we will supply you mock-up(s) for your consideration. We can incorporate your current marketing branding into the website design if you wish consistency between your print and web marketing.

Step 4: Development: Once a design is approved, your graphics, content and navigation will be added to all pages and we will code the site using current web standards. Before the site is uploaded, it is sent to the client for final approval. Revisions can easily be made at any stage. Once the client signs-off on the design, we then....

Step 5: Test, Refine and Launch: Your site is tested for functionality, working links, strict coding, browser compatibility and at various screen resolution sizes. Our quality assurance and testing practices ensure delivery of high quality, user-friendly solutions which exceed expected performance. Once all these critical steps are completed successfully, the site is upload to your web host ready for the world to beat a path to your 'door'. But first they must find your site.....

Step 6: Online Marketing and Promotion: Your particular site must now be found among the millions of others on the net. Using Search Engine Marketing (SEM) techniques we will take deliberate steps to maximize the potential for matching potential client's search terms with your specific keywords, meta tags and description. In short...so they find YOU and not your competitor.

Step 7: Content Management and Maintenance: In order to retain visitor interest and encourage repeat visits, the content of your site should be regularly revised and enhanced. Above all, the information on your website must be interesting, relevant and current! Also your website needs to evolve as your business evolves. Our maintenance support services include text and graphic/image, link and page changes. We can discuss this service at our consultation meeting.

On-going website support:
Bug fixing, problems analysis and resolution that are a result of our error, will be dealt with immediately at no charge.

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OUR CAPABILITIES:

» CUSTOM WEBSITE PLANNING, ARCHITECTURE & DESIGN:

° A method of forming an approach, modeling, planning and executing relevant content on the internet
using markup language coding and programming so that web browsers successfully interpret your information

» HTML / XHTML (STRICT CODING):

°  HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages.
°  The Extensible Hypertext Markup Language, or XHTML, is a markup language that has the same depth
    of expression as HTML, but also conforms to XML syntax.

» CASCADING STYLE SHEETS:

°  (CSS) is a stylesheet language used to describe the presentation of a document written in a markup
    language its most common application is to style web pages written in HTML and XHTML. It is used primarily to
    enable the separation of document content (written in HTML or a similar markup language) from document presentation

» TABLELESS CSS WEBSITES:

° Instead of HTML tables, style sheet languages such as CSS (Cascading Style Sheets) are used to arrange
elements and text on a web page

» JAVASCRIPT:

° A scripting language most often used for client-side web development and is also used to enable scripting
access to objects embedded in other applications

» SERVER SIDE INCLUDES (SSI):

° Used almost exclusively for the web. As its name implies, its primary use is including the contents of
one file into another one dynamically when the latter is served by a web server.

» HYPERTEXT PREPROCESSOR:

° PHP is a computer scripting language, originally designed for producing dynamic web pages and mainly
used in server-side scripting.

» ECOMMERCE SOLUTIONS:

° The buying and selling of products or services over electronic systems such as the Internet and other
computer networks and the exchange of data to facilitate the financing and payment aspects of the business transactions.

» SHOPPING CARTS:

° Used in e-commerce to assist people making purchases online using software or third-party systems to place
purchased items within a cart ready for checkout and payment to you.

» COMMON GATEWAY INTERFACE:

° CGI is a standard protocol for interfacing external application software with an information server,
commonly a web server.

» PERL PROGRAMMING/SCRIPTING:

° A dynamic programming language Practical Extraction and Report Language language for quickly manipulating
text, files, and processes.

» SEARCH ENGINE OPTIMIZATION:

° SEO is the process of improving the volume and quality of traffic to a web site from search engines via
targeted keywords, images or topics. It is a key marketing strategy tool.

» DOMAIN NAME REGISTRATION & DNS SERVICES:

° A domain name is your 'address on the web'. Should you not currently have a web domain, we would assist you
in obtaining one that targets your name or product. Payment is your responsbility unless otherwise stated.

» CUSTOM GRAPHICS: VECTOR & RASTER:

°  Vector graphics (also called geometric modeling or object-oriented graphics) is the use of geometrical
    points, lines, curves, and polygons, which are all based upon mathematical equations to represent images in computer graphics.
°  Raster graphics image or bitmap, is a data structure representing a generally rectangular grid of pixels, or
    points of color, viewable via a monitor, paper, or other display medium.

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