Website design & development

A website's purpose is the functional and attractive delivery of information to your target audience via the internet. How Kent Graphics can connect you to that target audience.


OUR WEBSITE DESIGN & DEVELOPMENT PROCESS:

Note: it is usual that steps 1 to 3 are easily met in one or two meetings.


Step 1: Consultation: It is critical that a meeting take place, either by telephone, electronically or in person so that you can convey your specific business goals, brand image, technical requirements and overall visions for your site. Here we also discuss project contacts, timelines, costs, a budget and payment methods. Then together we....

Step 2: Define the Project: Stating the purpose of your site, your target audience, the site's overall style and structure is necessary for both the designer and client. A key part of website planning is ensuring you write organized, content-rich text, then categorize it according to user needs. Each category should be named with a concise and descriptive title that will become a page and/or link on your site. Planning for the site's content ensures that the purpose of your site will be realized.

Step 3: Site Structure and Visual Design: Here we can focus on the style or 'look' you have envisioned. Once we have a clear vision, we will supply you mock-up(s) for your consideration. We can incorporate your current marketing branding into the website design if you wish consistency between your print and web marketing.

Step 4: Development: Once a design is approved, your graphics, content and navigation will be added to all pages and we will code the site using current web standards. Before the site is uploaded, it is sent to the client for final approval. Revisions can easily be made at any stage. Once the client signs-off on the design, we then....

Step 5: Test, Refine and Launch: Your site is tested for functionality, working links, strict coding, browser compatibility and at various screen resolution sizes. Our quality assurance and testing practices ensure delivery of high quality, user-friendly solutions which exceed expected performance. Once all these critical steps are completed successfully, the site is upload to your web host ready for the world to beat a path to your 'door'. But first they must find your site.....

Step 6: Online Marketing and Promotion: Your particular site must now be found among the millions of others on the net. Using Search Engine Marketing (SEM) techniques we will take deliberate steps to maximize the potential for matching potential client's search terms with your specific keywords, meta tags and description. In short...so they find YOU and not your competitor.

Step 7: Content Management and Maintenance: In order to retain visitor interest and encourage repeat visits, the content of your site should be regularly revised and enhanced. Above all, the information on your website must be interesting, relevant and current! Also your website needs to evolve as your business evolves. Our maintenance support services include text and graphic/image, link and page changes. We can discuss this service at our consultation meeting.

On-going website support:
Bug fixing, problems analysis and resolution that are a result of our error, will be dealt with immediately at no charge.